Green Bay, Wis. (WFRV) -- The Green Bay Packers released their annual financial report today, and it shows the team is more profitable than they have ever been.
In 2011, the Packers had a profit of $43 million dollars. In 2010, the team made $12 million and in 2009 they made $9.8 million.
The Packers say the key to financial success is having a winning team. The team says they also reduced costs and benefited from changes with the new collective bargaining agreement.
"We saw a growth in both national and local revenue, although more on local side," said Packers President and CEO Mark Murphy.
The Packers made $130 million dollars in local revenue. Most of that came from the amount of people who visited Lambeau.
Sales at the Packers Pro Shop broke records, as did the Lambeau and Hall of Fame Tours.
The Packers usually see about 90,000 people visit the tours every year.
"It's the fan excitement about the way the team was performing, the success we were having it just kind of carried through," Murphy said.
Ticket prices did increase this year. The Packers say the increase was needed to keep ticket prices in line with other NFL teams.
The total revenue the team made was $302 million dollars, also a record.
The $64 million dollars the Packers made from the stock sale is not included in this report. That money is separate and all goes towards the renovation project at Lambeau Field.