Making social media work for you 6/02/2011
By: Noah Larson
Updated: June 29, 2011
Hundreds gathered in De Pere today to learn how to be social media
experts. The Green Bay Chamber of commerce held this social media
seminar today at the Bemis Center on the St. Norbert College campus.
Eight in 10 people own mobile phones or some sort of mobile device, and almost all of use those devices to check social media.
Speakers talked about a number of different ways to use social media to relay information, listen to feedback and have online conversations.
One of the keynote speakers was a social media expert for General Mills Corporation, Jim Cuene. Cuene says businesses are increasingly turning to social media-- using it to listen to customer feedback.
"Social media isn't advertising, it's really truly a conversation so you should take the same approach with content and communication," Cuene said. "Take the same approach as you would with the phone. Don't try to sell people, don't deliver your ad, don't just deliver your message, be human and answer questions and be of service."
Another topic at the seminar was social media in the news. Channel 5's Erin Davisson talked about her experience on Twitter and Facebook as well as how viewers are playing a larger part in shaping and sharing the news.
To visit Channel 5's Facebook page, click here.
And, to check out Channel 5's Twitter page, click here.
Eight in 10 people own mobile phones or some sort of mobile device, and almost all of use those devices to check social media.
Speakers talked about a number of different ways to use social media to relay information, listen to feedback and have online conversations.
One of the keynote speakers was a social media expert for General Mills Corporation, Jim Cuene. Cuene says businesses are increasingly turning to social media-- using it to listen to customer feedback.
"Social media isn't advertising, it's really truly a conversation so you should take the same approach with content and communication," Cuene said. "Take the same approach as you would with the phone. Don't try to sell people, don't deliver your ad, don't just deliver your message, be human and answer questions and be of service."
Another topic at the seminar was social media in the news. Channel 5's Erin Davisson talked about her experience on Twitter and Facebook as well as how viewers are playing a larger part in shaping and sharing the news.
To visit Channel 5's Facebook page, click here.
And, to check out Channel 5's Twitter page, click here.
