GREEN BAY, Wis. (WFRV) - A new NFL policy now allows casino advertising at team stadiums. It's something limited by the league in prior years, in an effort to curb sports betting.

The Packers are one team taking advantage of the new rules.

New signs now don the concourse at Lambeau Field, along with a full page ad in the game day program. It's all promoting the Oneida Casino.

Packers Director of Marketing, Craig Benzel, said it's a great way to further the team's long-standing relationship with the Oneida tribe.

"For many years, we've been promoting a lot of the nation's other businesses, including the hotel and the golf course," Benzel explained. "With the expanded rules, now it's a great opportunity for us to promote one of northeast Wisconsin's major entertainment destinations in the casino."

The new policy came into play after the spring NFL Owners meeting.

However, there are some restrictions. Among them, teams may not advertise with gambling establishments that offer sports betting. The ads can only be located in the upper bowl or concourse areas of a stadium and the majority of the target audience must be over the age of 21.

"There's one piece that's included in every advertisement that we do for the casino and that's a message that the NFL wanted us to promote," said the casino's General Gaming Manager Louise Cornelius. "and that's to please gamble responsibly."

The Oneida Casino is excited for the new opportunities.

"This partnership is only going to grow and it's a win-win for both of us," added Cornelius.

"We think this is a pretty well thought out policy change by the NFL," said Benzel.

Under the rules, casinos must contribute 5% of the value of the ads to the NFLs anti-gambling program for its employees.

 
The new policy is only in place for the next two years. After the 2013 season, the league will revisit the rules.