Mention "road construction" to a business owner and they just might cringe. That's no different this time around for businesses in downtown Green Bay near the Ray Nitschke Bridge which closed today for a two-month repair project. But many businesses are planning to make the best of what lays ahead.
Soon after the Ray Nitscke Bridge closed, traffic through downtown Green Bay was forced to find another route across the Fox River. To Baily Morse's delight most of it came down Walnut Street, past her coffee shop The Daily Buzz.
"Because they are stuck here - they are going to see things, " said Morse. "They'll maybe want to come inside until rush hour is over."
At Hagemeister Park, Shannon Schmitt says he noticed a slight decline in traffic past his storefront. But as a restaurant facing the Fox River, the business has become a destination - and the bridge closure an inconvenience.
"I think we'll be o-k. It's going to hurt a little bit, but not much," said Schmitt.
This isn't the first time Titletown Brewery has dealt with a detour. It actually opened in 1996 while the Nitschke Bridge was being built.
"Last time when the bridge shut down it was pretty major," said Brent Weycker of Titletown Brewery. "People found a way to get here and now we're established. People will find a way to get here again."
So while the closure may be confusing drivers, these businesses are instead embracing the inevitable.
"Nothing you can do about it, something that needs to be done, needs to be repaired, said Schmitt..
Morse adds, " when the weathers nice, you have to do it. Do what you got to do and get it done."
Because when the road closed signs go up, all you can really do is wait until they come down.