GREEN BAY, Wis. (WFRV) - He is a Lambeau Field Legend. Even earning a place in the Fan Hall of Fame.

For 50 years fans on the 50 yard line have gotten their beer and always a smile from Al Hale.

"It is nice to be important but it is more important to be nice" says Hale.

He has a personality as bubbly as the beer he sells.

"Enjoy doing what you're doing because it goes by fast." says Hale with a wink.

It is a position Al never applied for.

"I came to go into a game and there was a man outside that said hey sir do you want to sell beer? I said ok sure so that was my first day in here selling beer back in 63".

Seats in section 117 were just $3.50 when Al started and a beer cost just 35 cents.

"I think I have only missed two ballgames since then" Hale says with pride.

At age 75 it takes a little longer to climb the bleachers, but it is not because of old age.

Al has to stop and talk.

"Al is a familiar face. Your section guys they make or break your stands. I do not have to get out of my seat to get drink or food. It is a great experience. You do not want to miss this. It is a Packers game" says Packers Fan Patrick Mootz.

"Every time I come up here I make a point of coming to see all. All hail the great Al Hale". says fan Gus Zabel.

Like a watchful grandfather he makes sure his section behaves.

"They have to be very careful how they act and how they talk" says Hale.

Serving up life lessons with each cold beer.

"That is why you never want to throw dirt, you end up losing ground". says Hale.

Touching generations of fans one beer at a time, with a story that will live on for generations to come.

"That is quite an honor to get Packers Hall of Fame. When you look around. There are not too many of them" says Hale.

Al says this might be his last year.

But he also said he would retire when Brett Favre did.