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breaking news

The power of social media in politics

By: Heather Sawaski
Updated: October 5, 2012
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GREEN BAY, Wis. (WFRV) - It seems the power of social media in politics is growing.

 

According to Twitter, Wednesday's debate was the most tweeted event in U.S. political history.

 

the highlights, according to social media, included Mitt Romney's dominance and Big Bird's future.

 

"I'm going to stop the subsidy to PBS," Romney said during the debate. "I'm going to stop other things. I like PBS, I love Big Bird."

 

More than 11 million comments about the debate circulated the Twitterverse Wednesday night. Some of them came from Kristin Short.

 

"I got into it a little bit on one page but that was about it," Short said. "People get so fired up on social media. If someone posts something on Facebook, then everyone's got to put their two cents in on the post, then you get debates on Facebook."

 

Debates Phil Clampitt thinks are a healthy part of democracy.

 

"Everybody's got an opinion," he said. "Everybody's got an emotion, and it's nice to know what they are instantaneously."

 

The UWGB Director of Communications sees social media as an electronic outlet.

 

"The benefit is now that introvert, that person who is not likely to talk to you or me on the street, is more than willing to share their thoughts," he explained. "So they become part of the political process, the thought process in the community."

 

Still, it's important to remember where the opinions are coming from.

 

"It's all really biased information so it's hard for me to go off what they're saying," Austin White, a social media user, said.

Clampitt said social media's presence in politics is still in its infancy, and thinks one day it will change the way social scientists collect and analyze data.

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