WISCONSIN (WFRV) - A recent media report finds Green Bay at the top of the list of hottest television markets in the nation for political advertising.

"The Green Bay area is very important to the campaign and we are leaving no stone unturned in ensuring Romney and Ryan are able to effectively get their message out," Ben Sparks, Wisconsin Communication Director for the Romney Campaign said.

"All of our advertising, all the visits you'll see to the northeastern part of the state, we're telling that basic story,  there is a choice here," Joe Zepecki.

According to CBS News, over the next two weeks campaign spending on political ads is expected to top $45 million.

"It's very important that we're effectively able to get our message out," Sparks said.

"We're going to keep the pressure on them," Zepecki added. "Make sure that every middle class family in Wisconsin understands what's at stake."

While voters may not always like what they see, Mark Glantz, a media and communication professor from St. Norbert College said there is evidence the advertising works.

"They influence people's knowledge of not only the character of candidates but also the specific policies that they have," he said.