Green Bay, WI (WFRV) For many people across the world today's date - December 12, 2012 or "12-12-12" - means a special wedding day, or a unique birthday. However, here in Packerland, "12-12-12" holds another meaning.  It's a day set aside statewide,  to specifically honor the Packers MVP quarterback and a day to keep up the fight against childhood cancer.

Every Sunday during football season  Aaron Rodgers' play proves to Packers fans why he deserves to be cheered. Today number 12's efforts, were officially honored by  all in Wisconsin - on this official "Aaron Rodgers Day."

"Thank you. Yes it's exciting," said Aaron Rodgers in the team's locker room. "I want to thank all the kids wearing my jerseys today and the ones who aren't as well."

"He does a lot for young lives, this community," said Green Bay Mayor, Jim Schmitt. "He's not only a gifted athlete,  but an all around good guy and people want to celebrate this special day."

"I still cry every time I go to Lambeau Field, " said Jennifer Brilowski of Stevens Point.

This Stevens Point native is credited with creating the day.  A longtime fan of Rodgers play and his off the field support in the fight against childhood cancer, she created a Facebook page, asking that "12/12/12" become Aaron's special day.  The idea caught the attention of state lawmakers,  who unanimously approved it earlier this year.

"I never expected it to go this far," said Brilowski.

"It's really special - it's a great honor," said Rodgers. "I appreciate the recognition from Governor Walker and the folks who started the Facebook page that liked it enough to gain some recognition."

And while the day was marked by fans embracing the fun of it all, lots of jerseys - photos - even a wedding or two, Rodgers hopes those who support him will also back the MACC Fund - Midwest Athletes Against Childhood Cancer.

"It's tough at times when you get to know people and they are not here anymore, " said the Packers MVP. "But it's my opportunity to use the platform I've been given to make a difference.

Both Rodgers and Brilowski are urging people to make a $12 dollar donation today to the MACC Fund by visiting the organization's website.