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breaking news

Thrift Shop song bringing new customers to local retailers

By: Millaine Wells
Updated: February 25, 2013
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GREEN BAY, Wis. (WFRV) - For weeks the song "Thrift Shop" was the number one in the nation.

In fact,  it is one of the most requested songs on the radio in history.

 

"It is young people, old people, playing it at weddings. It is funny to see a 70 year old grandma go out there, dance to it and know the words" says Otis Day, the Music Director for WIXX radio.

 

The song talks about unique clothes like green gator shoes and velour jumpsuits.

 

"I think that thrift shopping for a certain group of people has been really popular but this is just going to expand it into the mainstream even more" says Corey Carter, Brand Manager for WIXX.

 

Local thrift shops tell Local 5 the song is bringing attention to their concept, but they say it needs a few more verses to explain their mission.

 

"Thrift shop can come across as a negative connotation, that it is just a glorified rummage sale" says Bill Gosse, Ex. Director for St. Vincent de Paul

 

Through sales at its thrift shop St. Vincent de Paul helps thousands of local people.

 

1500 volunteers staff a food pantry, and dozens of community programs for neighbors in need. 

 

They cannot attribute it to the song but say sales in 2013 are climbing.

 

"If you are able to walk into a store like ours that you maybe did not think of in the past and get a great deal, why not" Gosse says.

 

Goodwill is actually mentioned in the hit song and feeling a direct impact.

 

"I think it is a positive, anything that is going to bring attention to Goodwill, a lot of people hear about it. We are seeing younger people in the stores. I think the word is getting out that it is fun to shop at Goodwill" says Kathy VanMun, Store Team Leader for Green Bay West Goodwill.

 

With 100,000 requests and counting thrift shoppers are showing no sign of dropping at WIXX.

 

"One of those songs that in June we are going to be going seriously still? You're still asking for it" says Day with a smile.

 

The song's popularity even prompted WIXX to create a t-shirt. They have already sold dozens online.

 

 

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