"One thing I've sensed in the last year or so is, there's been more of a cultural shift in a demand for downtown, whether that is having office space down here or living arrangements," says Business Development Planner Neil White.
The Downtown Green Bay Housing Survey polled about 1,900 people, many from detached single family homes.
"Thirty-five percent said their next home will probably be a condo or a townhouse. We know there is a growing interest and the supply is not there right now," said White, refering to survey takers from single family homes (about 76%).
Survey takers said that one thing they want to see downtown more than anything else is a grocery store.
"We've been hearing that in the past, and we confirmed that with this survey that people want downtown grocery if they are going to make that financial investment in downtown," says White.
"It's kindof a trek to Woodman's or Festival either way, so either that or you're headed to the west side," says downtown resident Amanda Nimmer.
Planners say, another big sticking point is chain retail stores.
"It's a chicken and egg situation when you gotta get the retail first or the housing first, everyone is kindof competing for that," says White.
They hope the survey will work as a tool to attract both.