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breaking news

Local brewers benefiting from increased interest in craft beer

By: Heather Sawaski
Updated: March 19, 2013
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GREEN BAY, Wis. (WFRV) - Craft beer sales are booming across the country and it's no different here in the Badger State.

 

Overall beer sales rose just 1 percent in 2012. But our country's thirst for craft beer is overflowing. Sales climbed another 15 percent last year and some local brewers are reaping the benefits.

 

"15 percent is, what I feel, a pretty conservative number," Bill Tressler said.

 

The owner of Hinterland Brewery in Green Bay said his craft beer business has been bubbling over for quite some time. Tressler said he has been seeing double, and even triple, digit growth over the last four years.

 

"There's been a lot of people over the years who've said this is just a fad, it's going to go away," said Tressler. "But it just keeps growing."

 

Serving up suds for 18 years now, Hinterland beer is sold in eight different states. Tressler attributes some of his success to the public's more refined pallet.

 

"The beers that craft breweries are turning out these days, there's something for everybody," he explained. "From pale loggers to coffee stouts with a local roasters coffee in it. There's literally a flavor for every different type of taste."

 

Just across the street -- Titletown Brewing Company is also feeling the flow of financial gains.

 

"We're mirroring the industry," Founder Brent Weycker said. "We're seeing some really good increases in our beer sales."

 

Offering more than a dozen flavors, Weycker said the increase is because of their unique style.

 

"I think people like the choice," he said. "They like the styles and the uniqueness of all the beer. So we're playing off that need of people wanting to try stuff different."

 

It's because of this big increase in demand that both breweries are looking to expand in the future.

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